Ajo y Agua
A product in which resignation is bottled. The concept is inspired by the Spanish expresion ‘A joderse y a aguantarse’, commonly used in situations where one must endure without an immediate solution.
The essence and tone of the project are conveyed through the copy featured on the product label.
-
Creative direction
Photography
Graphic Design
A product in which resignation is bottled. The concept is inspired by the Spanish expresion ‘A joderse y a aguantarse’, commonly used in situations where one must endure without an immediate solution.
The essence and tone of the project are conveyed through the copy featured on the product label.
-
Creative direction
Photography
Graphic Design
Ref. 2021/03




